Producer of Marketing and Distribution

There’s no business like the movie business. And the movie business today is quite different from what is was a few years ago. The emergence of social media in particular has had a enormous influence on Marketing and Distribution (M&D).

New circumstances call for new ideas, for a reorientation on the practice of movie production. A modern filmmaker simply can’t ignore the increasing importance the internet and interactive applications have for the M&D of a movie project. He would immediately be well behind other companies that do understand the possibilities of new media. Mobile applications, together with the internet, notably the social networks, offer great chances for filmmakers. They can play an important, maybe even crucial, role in finding, creating and targeting an audience for a movie.

M&D are vital for the success of a project: without proper Marketing and Distribution, there won’t be a film. Because of the profound shift in marketing approach of feature films, there is a need of one person devoted to the entire complex of marketing and distribution: the Producer of Marketing and Distribution, or PMD.